Mexico is gearing up for a more robust tourism sector and significant events in 2026, with the inaugural edition of the International Tourism Fair ITB Américas set to take place in Guadalajara.

Scheduled from November 10 to 12, 2026, this event aims to become the premier travel industry event covering North, Central, and South America, as well as the Caribbean.

The fair will feature exhibitors from across the American continent and beyond, serving as a crucial platform for business development, knowledge exchange, and the promotion of Mexico’s cultural, natural, historical, and culinary richness.

The Secretary of Tourism of Mexico, Josefina Rodríguez Zamora, emphasized that hosting ITB Américas in Jalisco would mark a turning point in promoting the American market and generate significant economic impact for the country. She also highlighted that Guadalajara, with its excellent connectivity and modern tourism infrastructure, is the ideal location for this event.

In addition to the fair, Mexico is set to host several other key events in 2026 that will further strengthen its tourism industry. The country is preparing for the FIFA World Cup, with matches scheduled to take place in several cities, including Mexico City, Guadalajara, and Monterrey. This global event is expected to attract millions of visitors and showcase Mexico’s hospitality and vibrant culture.

Moreover, Mexico’s Ministry of Culture is planning a series of cultural festivals and exhibitions throughout the year, celebrating the country’s rich heritage and artistic achievements. These events will include performances by renowned musicians and dancers, art exhibitions, and culinary festivals that highlight Mexico’s diverse cuisine.

Furthermore, the Mexican government is investing in infrastructure projects to improve transportation and accommodation facilities for tourists. This includes the expansion of airports, the construction of new hotels, and the enhancement of public transportation systems to ensure a seamless experience for visitors.

Overall, Mexico’s strategy for 2026 focuses on leveraging high-profile events and strategic investments to boost tourism and create lasting economic benefits. The combination of international fairs, cultural celebrations, and world-class sporting events positions Mexico as a top destination for travelers seeking unique experiences and unforgettable memories.

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